Infosys, a prominent figure in digital services and consulting, has teamed up with Tennis Australia to unveil cutting-edge AI innovations at the Australian Open 2025. This collaboration signifies a pivotal moment in their seven-year alliance, aiming to revolutionize the tennis experience through state-of-the-art AI technology.
Among the standout innovations is ‘Beyond Tennis,’ the first-ever generative AI-powered tennis league globally. This digital platform provides fans with an interactive experience, enabling them to engage with AI-generated players and partake in virtual tournaments. The league showcases 16 AI-designed players across eight teams, crafted to captivate younger audiences while maintaining a secure digital environment.
Furthermore, the Australian Open 2025 will feature AI Commentary within the Infosys Match Centre, offering real-time insights during matches. Fans can also immerse themselves in the new VR AI Stadium at Melbourne Park, where they can create and play on virtual courts inspired by diverse themes.
Infosys continues to support players and coaches with AI-driven video analytics and machine learning tools, providing comprehensive post-match reviews and pre-game analyses. The AI Shot of the Day feature facilitates the swift creation and sharing of social media-ready clips, capturing the most thrilling moments on the court.
The Infosys Fan Zone at Melbourne Park is dedicated to sustainability, boasting a fully offset carbon footprint and recyclable structures. Infosys and Tennis Australia also advocate for the Future Leaders Program, equipping participants with skills in technology, leadership, and design thinking.
Driving Innovation in Tennis
Andrew Groth, Executive Vice President of Infosys Asia Pacific, expressed pride in introducing generative AI innovations to the Australian Open, enhancing fan engagement and player performance. Craig Tiley, CEO of Tennis Australia, emphasized the transformative impact of AI on fan interaction and content delivery.
With over four decades of experience, Infosys continues to lead in digital transformation, empowering clients worldwide with AI-driven solutions. The company’s dedication to sustainability and innovation is evident in its ongoing efforts to enhance the tennis experience for fans, players, and media alike.