In a significant move for the world of tennis, the Women’s Tennis Association (WTA) has entered into a pioneering partnership with Stats Perform, appointing them as the Official WTA Data Supplier. This collaboration is set to transform the delivery and consumption of tennis data, offering a fresh perspective on the sport.
This strategic alliance will provide a variety of data feeds to customers, including a unique umpire-derived data feed for an increased number of WTA matches and an ultrafast data feed meticulously curated by Stats Perform’s Opta analysts. These feeds will deliver comprehensive match statistics, covering details down to rally and shot level. This will significantly enhance live insights for numerous WTA matches, paving the way for innovative broadcast, second screen, and betting experiences.
Leveraging advanced AI capabilities, Stats Perform will utilize this data to engage fans with insightful, data-driven narratives, fostering a deeper connection with players and the game. Furthermore, this data will enhance Stats Perform’s existing live WTA video streaming service, offering an unmatched experience for in-play betting enthusiasts.
The partnership is designed to improve the accessibility of official WTA data, making it readily available for authorized sportsbooks, broadcasters, OTT platforms, media, sponsors, tech companies, and fantasy games. This initiative will provide fans and bettors with fast, detailed, and precise tennis data.
Stats Perform is dedicated to elevating the profile of women athletes by delivering innovative insights and content that spotlight WTA players. The agreement also aims to enhance the betting experience through faster, more comprehensive feeds and uphold integrity in tennis with two independent operational feeds.
Carl Mergele, CEO of Stats Perform, expressed enthusiasm about the collaboration, stating, “The WTA has very ambitious goals for their tournaments and players, and we’re proud to be trusted to help them reach new levels of fan and bettor engagement. Our broadcaster, media, and betting networks are already excited because they’ve seen how high-quality information elevates sport’s appeal.”
Micky Lawler, WTA President, added, “Stats Perform has a history of creating innovative and trusted content and products that drive entertainment levels and new revenue streams for the professional sports ecosystem. We’re looking forward to discovering new and unique storylines surrounding the WTA Tour and our players and tournaments available in new, exciting, and comprehensive ways.”
With its renowned Opta data brand, Stats Perform has revolutionized fan and bettor interactions across various sports, including soccer, cricket, rugby, basketball, NFL, and MLB. Now, women’s tennis is set to experience a surge in profile and engagement, thanks to this groundbreaking partnership.