The landscape of fitness training is undergoing a significant transformation, moving beyond traditional exercises like running and cycling, with technology at the forefront of this evolution. The integration of fitness and gaming, known as “exergaming,” is spearheading this new era. By incorporating VR goggles, sensory fitness mats, and interactive challenges, exercise is becoming more engaging and motivating. At the recent ISPO Munich event, exergaming was a standout feature, demonstrating how gamification can reignite passion for sports.
Transforming Fitness Through Gamification
A leading innovator in this field is “The Trck,” led by CEO Marcus Meyer, who is dedicated to crafting a unique fitness experience centered around fun, engagement, and social interaction. By merging video game elements with fitness, “The Trck” creates a vibrant environment that encourages users through enjoyable, goal-oriented challenges. Rather than focusing solely on the functional aspects of training, it highlights emotion, motivation, and community, which are essential for long-term engagement.
Meyer points out that 54% of Germans are involved with computer games, and 26% of them wish to be more active. By gamifying fitness, “The Trck” leverages familiar concepts such as rewards, empowerment, feedback, and leaderboards, fostering a sense of community. This approach is particularly attractive to gamers, making exergaming an ideal solution for those looking to blend fun with fitness.
Tackling Inactivity with Exergaming
Meyer also aims to address the issue of inactivity, which affects nearly one-third of adults worldwide, equating to approximately 1.8 billion people. This lack of physical activity has serious health consequences and places a financial strain on healthcare systems. According to the World Health Organization (WHO), the percentage of inactive adults rose by five percentage points from 2010 to 2022. If this trend persists, the WHO predicts that inactivity could increase from 31% to 35% by 2030.
In Germany, although only 12% of the population is insufficiently active, millions remain potential candidates for exergaming. The goal is to transform sports into digital challenges and cultivate a community that rediscovers the joy of fitness.
Neuroathletics and VR: A Revolutionary Approach
Tennis star Alexander Zverev is another proponent of integrating technology into training. He utilizes VR glasses for neuroathletic training, a method he believes enhances his competitive performance. While initially targeted at elite athletes, interest in this technology is growing, signaling a new level of gamification in sports.
Wearables and AI: The Future of Fitness
Technology continues to reshape sports, including how we plan and document training. The market for wearables is expanding, and AI is emerging as a virtual fitness coach. However, Prof. Dr. Peter Düking from the Institute of Sports Science at TU Braunschweig cautions that only 3% of wearable devices provide valid data, highlighting the need for improvements in data accuracy and quality.
Düking’s research also underscores the potential of AI in developing training plans. While AI can assist in planning, it requires substantial input to yield effective results. Trainers need not fear being replaced by AI, as the human element remains vital in coaching.
AI and Language: Bridging Global Gaps
AI’s influence extends beyond training to globalizing sports. A viral video of Lionel Messi speaking flawless English at a press conference, thanks to AI, exemplifies this potential. AI can help sporting events reach broader audiences by overcoming language barriers, opening new markets and fan bases.
Harnessing AI for Progress
Despite some concerns, AI offers opportunities for innovation and efficiency. Tobias Matern, Senior Solutions Architect at Amazon, believes AI will enhance the sports industry by streamlining processes and freeing up time for creativity. Greg Nieuwenhuys, CEO of Mammut and Wattbike, shares this view, emphasizing that AI will be integral to all business areas in the future.
Nieuwenhuys advocates for embracing AI, as it will lead to better designs, improved customer understanding, and more efficient operations. He encourages learning by doing, gaining experience, and achieving quick wins. As long as AI is used responsibly, it promises a bright future for the sports industry.