Infosys, a prominent name in digital services and consulting, has confirmed the continuation of its digital innovation partnership with the Australian Open, extending the collaboration through to the end of 2026. This partnership is set to revolutionize the tennis experience for fans, players, coaches, partners, and the media by utilizing cutting-edge technologies such as Big Data, Analytics, Artificial Intelligence, Virtual Reality, and Cloud computing.
Building on a successful three-year collaboration, the partnership will concentrate on four pivotal areas:
Revolutionizing Broadcast Statistics
From the 2022 Australian Open onwards, Infosys has been introducing innovative statistics to captivate tennis enthusiasts globally. These insights include metrics on pressure points, player performance during early breaks, and historical records, providing fans with a novel perspective on the sport.
Innovative Tools for Fans, Players, and Media
Through the Infosys Tennis Platform, Infosys and Tennis Australia are developing pioneering digital tools. Fans can look forward to enhanced match center features on the mobile app, offering a virtual court experience and comprehensive match data. AI-driven coaching videos will aid players and coaches in strategizing, while the AI Shot of the Day will highlight unforgettable moments.
Advancing the Digital Experience Vision
The partnership is committed to redefining the digital experience at the Australian Open by evaluating and enhancing fan interactions with the event. This vision is centered on placing fans at the heart of the digital journey, ensuring top-tier innovation.
Promoting Inclusivity and Access
Through the Infosys Springboard initiative, the collaboration will focus on digital skilling and inclusivity efforts to support underrepresented communities and grassroots tennis in the region, fostering greater access to the sport.
Andrew Groth, Executive Vice President of Infosys, expressed enthusiasm about the extended partnership, underscoring the importance of digital innovation in making tennis a global and inclusive sport. Craig Tiley, CEO of Tennis Australia, shared this excitement, emphasizing the ongoing journey of innovation and engagement with the Australian Open.