The Women’s Tennis Association (WTA) has announced a new partnership with Masimo, introducing the Masimo MightySat™ to enhance athlete wellness and performance monitoring on the women’s tennis circuit. The WTA’s Sport Sciences and Medicine (SS&M) team will now integrate the MightySat pulse oximeter into their health protocols, providing players with cutting-edge, noninvasive health insights. MightySat…
Tennis racquets have evolved from simple wooden frames to high-performance tools crafted from advanced materials and innovative designs. The global tennis racquet market is vibrant and caters to players at all levels, from beginners to elite professionals. Major brands like Wilson, Babolat, Head, and Yonex are continually pushing boundaries in racquet performance through ongoing research…
Tennis faces a pressing environmental issue: the staggering number of tennis balls discarded annually, with nearly 330 million produced globally each year. While players enjoy the fresh bounce of new balls, few consider the impact of these non-biodegradable items that typically end up in landfills, where they can take over 400 years to decompose. For…
A recent study utilized Artificial Intelligence (AI) and machine learning (ML) to investigate the factors that contribute to the success of elite junior female tennis players. By analyzing game statistics and career progressions, researchers aimed to identify key variables that influence players’ transition from junior tournaments to professional rankings, offering insights into the complexities of…
The Women’s Tennis Association (WTA) has announced a new partnership with Masimo, a leader in noninvasive health monitoring solutions, to integrate the Masimo MightySat™ fingertip pulse oximeter into its sports science program. Starting immediately, the WTA’s Sports Science & Medicine (SS&M) team will use this advanced device to support the health and performance of players…
Zepp has introduced a revolutionary advancement for tennis players and coaches with the launch of the world’s first 3D tennis swing analysis available for mobile devices. This cutting-edge technology offers players detailed insights into their swings, paving the way for targeted improvements in technique and performance. With the new Zepp Tennis™ app, players can overlay…
A new study from Liverpool Hope University suggests that playing tennis may be more effective than traditional gym workouts in preventing long-term muscle and bone issues, particularly among adults over 50. Musculoskeletal problems, which affect about one in four adults in the UK, include conditions like joint pain from osteoarthritis, weakened bones from osteoporosis, and…
Aryna Sabalenka, the two-time reigning Australian Open champion, is making her return to competition at this week’s WTA Washington Open after a month-long break due to a shoulder injury. The world number three is aiming to be as prepared as her rivals currently competing in the Paris Olympics when the US Open kicks off on…
As sports fans worldwide follow thrilling events like the US Open, AI is quietly reshaping tennis and influencing young minds with new educational opportunities. A recent IBM and Morning Consult study found that 55% of young tennis fans are optimistic about AI’s impact on sports, highlighting the importance of AI literacy for the next generation….
The ECORISE™ PLA spunbond nonwoven, created by Mitsui Chemicals Asahi Life Materials Co., Ltd., is now being used as an eco-friendly packaging solution for tennis racquets by Yonex Co., Ltd., a leading sporting goods manufacturer. The packaging featuring ECORISE™ will debut globally for Yonex’s tennis racquets starting in February 2024. As part of its commitment…