Roger Federer, the tennis maestro, has a well-documented love for pasta, a staple that not only satisfies his taste buds but also fuels his athletic performance with its rich carbohydrate content. This culinary passion has led Federer to form a partnership with the esteemed Italian pasta brand, Barilla.
Federer’s Affinity for Pasta
Federer has often spoken about his natural inclination towards endorsing Barilla, a decision that transcends mere financial gain. The Swiss icon explained, “Barilla pasta and sauces provide the energy I need to excel on the tennis court and enjoy my family’s favorite activities. Pasta has been a part of my daily diet for so many years that this partnership feels like a natural fit.”
Insights from Barilla
Luca Barilla, the Vice Chairman of the company, shared his excitement about the collaboration, saying, “For years, I dreamed of having Roger join Barilla in our mission to promote better eating habits for health and planetary sustainability. Now, this dream has become a reality.”
Although the exact details of the agreement remain confidential, it is speculated to be a $40 million deal. Federer, who already earns an estimated $50 million annually from endorsements, ranks as the fourth highest-paid athlete in the world.
Barilla’s Legacy in Sports
Barilla has a rich history of engaging with the sports community. The brand has previously sponsored a range of prominent athletes and teams, including tennis legends Stefan Edberg and Steffi Graf, skiing champion Alberto Tomba, football club AS Roma, and sports personalities like Alex Zanardi and Ricardo Kaka.