NEW YORK – Eight Sleep, the pioneering sleep fitness company, has announced a new partnership with Taylor Fritz, the top-ranked American male tennis player. As an Athlete Ambassador and Investor, Fritz joins the brand’s mission to optimize athletic performance through improved sleep. This collaboration marks Eight Sleep’s official entry into tennis—a demanding sport that requires…
In recent years, the world of sports has experienced a technological revolution, redefining how athletes train, prevent injuries, and enhance their performance. Gone are the days of simple routines and isolated drills—today’s athletes and coaches are turning to cutting-edge tech solutions to stay ahead of the game. With tools like wearable devices, advanced analytics, virtual…
A recent study published in PLOS One used Artificial Intelligence (AI) and machine learning (ML) to analyze the career paths and game statistics of elite junior female tennis players. By exploring key tournament results and later professional rankings, the study aimed to uncover factors that significantly influence young athletes’ transition from junior to professional tennis,…
The sports world is undergoing a remarkable transformation driven by data and cutting-edge technologies. From training and competition to fan engagement and monetization, Artificial Intelligence (AI) and computer vision are redefining how athletes, teams, and leagues operate. Although some purists worry that this shift could make athletes more “robotic,” many see these tools as essential…
Tennis racquets have come a long way, evolving from simple wooden frames to highly engineered, performance-focused equipment. The global tennis racquet market is dynamic, meeting the needs of players from beginners to elite professionals, with major brands like Wilson, Babolat, Head, and Yonex driving innovations in design and functionality. Today’s racquets vary widely in weight,…
Per- and polyfluorinated alkyl substances (PFAS), sometimes called PFCs, are chemical compounds made of carbon and fluorine that are exceptionally durable, water-repellent, and heat-resistant. These attributes make PFAS popular across various industries, including textiles, food packaging, and construction. In apparel, PFAS are commonly used to protect fabrics from stains and moisture, particularly in outdoor gear…
Starting July 15, 2024, the ATP will officially allow players on the ATP Tour and ATP Challenger Tour to use wearable devices during competition. This milestone move aims to usher in a new era of data-driven performance analytics and injury prevention strategies in professional tennis. These wearables, approved by the ATP and developed by STATSports…
The Women’s Tennis Association (WTA) has announced a new partnership with Masimo, introducing the Masimo MightySat™ to enhance athlete wellness and performance monitoring on the women’s tennis circuit. The WTA’s Sport Sciences and Medicine (SS&M) team will now integrate the MightySat pulse oximeter into their health protocols, providing players with cutting-edge, noninvasive health insights. MightySat…
Tennis racquets have evolved from simple wooden frames to high-performance tools crafted from advanced materials and innovative designs. The global tennis racquet market is vibrant and caters to players at all levels, from beginners to elite professionals. Major brands like Wilson, Babolat, Head, and Yonex are continually pushing boundaries in racquet performance through ongoing research…
Tennis faces a pressing environmental issue: the staggering number of tennis balls discarded annually, with nearly 330 million produced globally each year. While players enjoy the fresh bounce of new balls, few consider the impact of these non-biodegradable items that typically end up in landfills, where they can take over 400 years to decompose. For…