July 2026

In a groundbreaking move, ATP and PIF have unveiled ATP Tennis IQ Powered by PIF, a state-of-the-art performance analytics platform designed to enhance data insights for singles players within the PIF ATP Rankings. This innovative tool is set to benefit around 2,000 players across the ATP Tour and ATP Challenger Tour, equipping them with resources…

Tennis has always been a sport deeply intertwined with statistics. From analyzing first-serve percentages to evaluating break-point conversions, data has been integral in assessing player performance. However, the current landscape of tennis analytics is evolving rapidly, driven by technological advancements that were unimaginable a decade ago. The integration of real-time data feeds, artificial intelligence, machine…