As the National Bank Open presented by Rogers (NBO) kicks off in Canada this weekend, tennis enthusiasts can look forward to more than just exhilarating matches. This year’s event is also a beacon of sustainability, thanks to a strategic partnership with researchers from Waterloo. Tennis Canada has set an ambitious target to become net-zero and waste-free by 2030, collaborating with Dr. Jennifer Lynes and Kari Gunton, a Master of Sustainability Management candidate from the Faculty of Environment, to make this vision a reality.
Dr. Lynes shares, “Our collaboration began last April. Tennis Canada’s leadership is commendable, and their volunteer base is deeply committed to environmental causes. Everyone involved is eager to see Tennis Canada lead by example in sustainability.”
Last year’s approach was two-pronged: implementing practical changes and conducting a survey alongside a waste audit to evaluate current sustainability practices and identify obstacles. New communication strategies and signage were introduced to highlight existing sustainability efforts. To boost engagement, waste sorting was turned into a game with a prize wheel managed by volunteers. Fans could bring their waste to the sorting station and spin the wheel for eco-friendly prizes, including tennis balls used in matches. These initiatives led to a 16% increase in landfill diversion compared to the previous year.
Engaging Fans and Volunteers
During the event, fans participated in surveys to gauge their awareness and involvement with the NBO’s sustainability efforts. This feedback provided researchers with insights into waste disposal habits and perceived challenges. Gunton emphasizes, “A key takeaway from last year was the need to educate not only fans but also staff and volunteers about waste sorting. This year, we’re introducing new training sessions to ensure everyone has access to the necessary resources.”
The team is also working with local charities to distribute excess food and has partnered with a Waste Management company to reduce the amount of recyclable and compostable materials ending up in landfills. Additionally, they are promoting pre-event sustainability initiatives, encouraging fans to bring reusable bottles and opt for public transportation.
Long-Term Goals and Challenges
Looking ahead, the focus is on cutting direct emissions by incorporating more electric and hybrid vehicles for staff and player transportation and enhancing carbon emissions offsets. While challenges persist, there is a unified effort to achieve these ambitious objectives, proving that sustainability and sports can thrive together. Lynes notes, “2030 is a significant milestone, but it’s approaching quickly.”
Gunton, who has a background in tennis, is thrilled to be at the forefront of sustainability in sports. She aims to collaborate with Tennis Canada and other organizations to pave the way for a sustainable future. “I believe this is the direction all professional tennis tournaments and major sports will eventually take,” she asserts. “It’s inspiring to see Tennis Canada’s National Bank Open leading the charge in sustainability with transparency and proactive measures.”