Virtual reality (VR) is transforming athletic training by providing an innovative tool that complements traditional methods. While it cannot substitute the hard work and innate talent necessary in sports, VR offers a controlled and realistic setting for athletes to refine their skills. This technology is particularly advantageous for enhancing technical abilities, reaction times, and tactical…
Maria Sharapova has recently embarked on a new chapter in her post-tennis career by forming a long-term partnership with Therabody, a leading name in wellness technology. Known for its innovative Theragun massage devices, Therabody has become a favorite among athletes and celebrities, making it a fitting choice for Sharapova’s investment portfolio. Since hanging up her…
As the French Open unfolds, one of the promising stars in men’s tennis is preparing for the second round, following an impressive debut on the tournament’s opening night. On May 26, 2025, Ben Shelton, seeded 13th, demonstrated remarkable tenacity by overcoming a tough beginning to clinch a five-set triumph over Italian player Lorenzo Sonego. The…
Naomi Osaka is rediscovering her vibrant form on the tennis court. After a 15-month hiatus from the sport, during which she welcomed her daughter, Shai, Osaka made her return to the professional tour last year. The initial phase of her comeback was challenging, as she struggled to progress beyond the quarterfinals in any competition. However,…
Vodafone has unveiled a groundbreaking partnership with Wimbledon, taking on the role of Official Connectivity Partner for The Championships and The All England Lawn Tennis & Croquet Club. This strategic alliance, set to span multiple years, is designed to harness Vodafone’s state-of-the-art connectivity and 5G technology to elevate the Wimbledon experience for fans and broaden…
Jasmine Paolini, the Italian tennis star currently ranked World No. 4, has been named the latest global athlete ambassador for Amazfit, a prominent brand in the smart wearables industry. This partnership marks a significant step for both Paolini and Amazfit, as she will don the Amazfit logo and utilize their cutting-edge smartwatches and fitness wearables,…
The Mexican Open 2025 has been electrified by a stunning upset as emerging American tennis talent Learner Tien triumphed over world No. 3 Alexander Zverev in straight sets. This victory in the Round of 16 has catapulted the 19-year-old into the spotlight as a promising future star in tennis. Taking place at Acapulco’s Arena GNP…
Elena Rybakina, currently ranked as the World No.4 in women’s tennis, encountered an unusual scenario at the 2024 French Open. Following her second-round triumph over Arantxa Rus, she was notably absent from the media interview lineup. This absence came shortly after Rybakina openly criticized the repetitive nature of questions posed by journalists during a previous…
Infosys, a prominent name in digital services and consulting, has reaffirmed its commitment to the ATP Tour by extending their digital innovation partnership until 2026. This renewed collaboration will harness Infosys’ prowess in Artificial Intelligence, Data Analytics, and Cloud technologies to elevate both the fan experience and player performance in the realm of professional tennis….
In an exciting development for sports and technology enthusiasts, Amazfit, a leading name in the smart wearables industry and a subsidiary of Zepp Health, has proudly announced the addition of Italian tennis sensation Jasmine Paolini to its esteemed lineup of global athlete partners. Currently ranked fourth in the world, Paolini will don the Amazfit logo…