In a significant move towards sustainability, Yonex Co., Ltd. has chosen the ECORISE™ PLA spunbond nonwoven, crafted by Mitsui Chemicals Asahi Life Materials Co., Ltd., as the new packaging material for its tennis racquets. This eco-conscious initiative is set to launch globally in February 2024, marking a pivotal shift in the sports equipment industry.
Yonex’s decision to replace traditional nylon cases with ECORISE™ packaging underscores its commitment to reducing dependency on petroleum-based plastics. The innovative packaging solution employs embossing for the Yonex logo and utilizes ultrasonic welding technology, eliminating the need for pigments and adhesives. This approach not only enhances the product’s environmental credentials but also aligns with global sustainability goals.
ECORISE™ is primarily made from polylactic acid (PLA), a biodegradable plastic derived from plants. It is engineered to decompose under specific conditions and has been certified by several international organizations, including the U.S. Biodegradable Products Institute and TUV AUSTRIA. Its versatility makes it suitable for a wide range of applications, from food packaging to industrial materials.
About Mitsui Chemicals Asahi Life Materials Co., Ltd.
Established in October 2023, Mitsui Chemicals Asahi Life Materials Co., Ltd. is a joint venture between Mitsui Chemicals, Inc. and Asahi Kasei Corporation. The company is poised to become a leader in the global nonwovens market by leveraging its technological prowess to meet societal demands. By combining the strengths of its parent companies, the joint venture aims to deliver innovative solutions that improve quality of life and tackle social challenges.
The company’s product lineup includes eco-friendly polypropylene nonwoven AIRYFA™, thermoformable polyester spunbond Smash™, and polyester nonwoven Precis™, which features ultrafine fibers layered between spunbond fibers.
Company Overview
Company Name: Mitsui Chemicals Asahi Life Materials Co., Ltd.
Address: Tokyo Midtown Yaesu, Yaesu Central Tower, 2-2-1, Yaesu, Chuo-ku, Tokyo
Establishment: October 2, 2023
Representative: YANASE Koichi
Capital: 500 million yen
Shareholders: Mitsui Chemicals: 60.62%, Asahi Kasei: 39.38%