Tennis is renowned for its blend of elegance and intensity, demanding exceptional physical and mental endurance from its players. Among the elite, Canadian tennis star Milos Raonic stands out, showcasing the rigorous training essential for success in this sport. His fitness coach, Marino Basic, highlights that tennis involves short bursts of high-intensity activity, with points…
NEW YORK – Eight Sleep, the pioneering sleep fitness company, has announced a new partnership with Taylor Fritz, the top-ranked American male tennis player. As an Athlete Ambassador and Investor, Fritz joins the brand’s mission to optimize athletic performance through improved sleep. This collaboration marks Eight Sleep’s official entry into tennis—a demanding sport that requires…
The sports world is undergoing a remarkable transformation driven by data and cutting-edge technologies. From training and competition to fan engagement and monetization, Artificial Intelligence (AI) and computer vision are redefining how athletes, teams, and leagues operate. Although some purists worry that this shift could make athletes more “robotic,” many see these tools as essential…
The Women’s Tennis Association (WTA) has announced a new partnership with Masimo, a leader in noninvasive health monitoring solutions, to integrate the Masimo MightySat™ fingertip pulse oximeter into its sports science program. Starting immediately, the WTA’s Sports Science & Medicine (SS&M) team will use this advanced device to support the health and performance of players…
Aryna Sabalenka, the two-time reigning Australian Open champion, is making her return to competition at this week’s WTA Washington Open after a month-long break due to a shoulder injury. The world number three is aiming to be as prepared as her rivals currently competing in the Paris Olympics when the US Open kicks off on…
Although Maria Sharapova retired from professional tennis in February, the 33-year-old athlete is actively building a career in the health and wellness space. Sharapova recently appeared as a guest shark on Shark Tank, where she invested $900,000 alongside Mark Cuban in Bala Bangles, stylish weighted wrist and ankle bands. Her latest venture, however, is with…
Federer credits new racket technology for Djokovic’s success, acknowledges early technical flaws, and mentions Djokovic’s misunderstood personality. By Shannuu – 23 June 2024 When Roger Federer first claimed 20 Grand Slam titles, few could foresee Novak Djokovic surpassing him to secure 24 Grand Slam victories. Reflecting on this evolution, Federer attributes part of Djokovic’s success…
Top seed Iga Swiatek received an unexpected boost during her fourth-round match against Liudmila Samsonova at the US Open yesterday, as one of her favorite TV show stars, Jason Sudeikis from Ted Lasso, attended the match at Arthur Ashe Stadium. The US Open’s annual influx of celebrities is in full swing, with regulars like Vogue…