The Laver Cup is set to captivate tennis enthusiasts this weekend at the Palexpo indoor court in Geneva, Switzerland. Since its debut in 2017, this prestigious tournament has consistently drawn the world’s elite tennis players. This year, the spotlight will be on legends like Roger Federer and Rafael Nadal, alongside rising stars such as Nick…
The evolution of tennis racquets has been nothing short of revolutionary, transitioning from the classic wooden frames to cutting-edge materials and innovative designs. The global tennis racquet market is thriving, catering to players across all skill levels, from novices to seasoned professionals. Industry leaders such as Wilson, Babolat, Head, and Yonex are at the forefront,…
Infosys, a prominent name in digital services and consulting, has announced the extension of its partnership with Roland-Garros, ensuring their collaboration continues until 2026. As the Official Digital Innovation Partner, Infosys is set to further transform the technological framework of this iconic tennis tournament held in Paris. Since the inception of their partnership, Infosys and…
As a tennis ball arcs over the net on a clay court, the player on the receiving end must swiftly prepare to return the serve, executing a powerful swing while adapting to varying environmental conditions. These are precisely the elements that the virtual reality training company, Sense Arena, meticulously measures and simulates. Originating from Prague…
The landscape of fitness training is undergoing a significant transformation, moving beyond traditional exercises like running and cycling, with technology at the forefront of this evolution. The integration of fitness and gaming, known as “exergaming,” is spearheading this new era. By incorporating VR goggles, sensory fitness mats, and interactive challenges, exercise is becoming more engaging…
In an exciting development for tennis enthusiasts, the ATP is revolutionizing the way fans experience the sport by integrating advanced technology into the Nitto ATP Finals. This initiative aims to enhance the viewing experience and engage a broader audience through innovative digital content. The Nitto ATP Finals, featuring the top eight tennis players globally, is…
Connexa Sports Technologies Inc. has recently shared remarkable feedback from the initial beta testing phase of its AI-powered Slinger App for tennis enthusiasts. This cutting-edge application, which leverages artificial intelligence to provide both technical and tactical insights, has been trialed by over 500 users worldwide. The company plans to extend this testing to an additional…
In a significant move for the world of tennis, the Women’s Tennis Association (WTA) has entered into a pioneering partnership with Stats Perform, appointing them as the Official WTA Data Supplier. This collaboration is set to transform the delivery and consumption of tennis data, offering a fresh perspective on the sport. This strategic alliance will…
In 2025, sports fans are witnessing a transformative shift as artificial intelligence (AI) takes center stage in officiating. Imagine a scenario where a synthetic voice instantly declares a 130-mph serve ‘out’ at Wimbledon, or a 3-D strike-zone animation illuminates the scoreboard in Atlanta. In Foxborough, an optical grid accurately confirms a first down while the…
In 2024, the Australian Open embraced cutting-edge technology to expand its audience reach and enhance the overall experience for both fans and players. By integrating AI-driven tools, the tournament aimed to provide deeper insights into player performance and streamline content creation. These innovations were later adopted by France’s Roland Garros, further showcasing their impact on…