Following his semifinal loss to Jannik Sinner at Wimbledon 2025, Novak Djokovic made it clear that his journey at the All England Club is far from over. The 38-year-old tennis legend assured fans and media alike, “I’m not planning to finish my Wimbledon career today. I’m planning to come back definitely – at least one…
Virtual reality (VR) is transforming athletic training by providing an innovative tool that complements traditional methods. While it cannot substitute the hard work and innate talent necessary in sports, VR offers a controlled and realistic setting for athletes to refine their skills. This technology is particularly advantageous for enhancing technical abilities, reaction times, and tactical…
Following Madison Keys’ remarkable victory at the 2025 Australian Open, her husband and coach, Bjorn Fratangelo, was honored with a special award. Keys secured her first Grand Slam title by defeating the top-ranked Aryna Sabalenka in an electrifying final. This victory not only marked a significant personal achievement for Keys but also underscored the effective…
Maria Sharapova has recently embarked on a new chapter in her post-tennis career by forming a long-term partnership with Therabody, a leading name in wellness technology. Known for its innovative Theragun massage devices, Therabody has become a favorite among athletes and celebrities, making it a fitting choice for Sharapova’s investment portfolio. Since hanging up her…
In a significant move for the world of tennis, the Women’s Tennis Association (WTA) has entered into a pioneering partnership with Stats Perform, appointing them as the Official WTA Data Supplier. This collaboration is set to transform the delivery and consumption of tennis data, offering a fresh perspective on the sport. This strategic alliance will…
In 2025, sports fans are witnessing a transformative shift as artificial intelligence (AI) takes center stage in officiating. Imagine a scenario where a synthetic voice instantly declares a 130-mph serve ‘out’ at Wimbledon, or a 3-D strike-zone animation illuminates the scoreboard in Atlanta. In Foxborough, an optical grid accurately confirms a first down while the…
In 2024, the Australian Open embraced cutting-edge technology to expand its audience reach and enhance the overall experience for both fans and players. By integrating AI-driven tools, the tournament aimed to provide deeper insights into player performance and streamline content creation. These innovations were later adopted by France’s Roland Garros, further showcasing their impact on…
The Clifton 2 by Vitro is a versatile footwear option tailored for athletes engaged in various ball sports, including tennis and paddle. This shoe is engineered to deliver exceptional performance across different surfaces, making it a prominent choice in the competitive landscape of multisport footwear. Whether navigating the swift movements required on a tennis court…
In Dundee, a significant investment of £164,000 has been successfully completed to enhance over 20 tennis courts. This initiative, a collaboration between Dundee City Council and the Lawn Tennis Association, focused on various improvements, including resurfacing, repainting lines, upgrading fencing, and installing smart gates to modernize the facilities. The parks that received these upgrades include…
The year 2025 has ushered in remarkable advancements in padel racket technology, significantly enhancing the experience for both players and spectators. These innovations are primarily aimed at improving comfort, performance, and durability, marking a new era in the evolution of padel. One of the standout developments is the integration of hybrid materials in racket construction….