The Dave Cantin Group (DCG), a leading advisory firm in the retail automotive sector, has recently expanded its reach into the world of professional tennis by sponsoring Ethan Quinn, a promising young player. This move follows DCG’s earlier foray into sports sponsorship with PGA Tour professional Quade Cummins, marking a significant step in their sports…
Naomi Osaka is gradually rediscovering her vibrant form on the tennis court. After a 15-month hiatus from the sport, during which she welcomed her daughter, Shai, Osaka returned to the professional circuit last year. Although her initial comeback was challenging, with no tournament finishes beyond the quarterfinals, the former world No. 1 now feels more…
John Wooders, an economics professor at NYU Abu Dhabi, has discovered a fascinating application of game theory within the realm of professional tennis. Although he does not play the sport himself, Wooders has developed a passion for tennis, particularly through watching his son compete. His academic pursuits focus on analyzing the strategic choices made by…
Excelling in tennis requires a blend of physical prowess, mental sharpness, and technical precision. Whether you’re just starting out or looking to enhance your skills, effective tennis coaching can be instrumental in unlocking your potential on the court. This guide offers essential coaching tips to help you elevate your game and achieve success. Choosing the…
In a significant career move, 23-year-old tennis star Jannik Sinner has enlisted the expertise of Marco Panichi, who previously served as the fitness coach for Novak Djokovic, now 37. This strategic decision follows a period of scrutiny for Djokovic, who was recently exonerated after testing positive twice for a prohibited substance. Sinner took to social…
Infosys, a prominent name in digital services and consulting, has confirmed the continuation of its digital innovation partnership with the Australian Open, extending the collaboration through to the end of 2026. This partnership is set to revolutionize the tennis experience for fans, players, coaches, partners, and the media by utilizing cutting-edge technologies such as Big…
In a transformative development for the sport of pickleball, Pickleball Inc. has forged a partnership with PlayReplay, a pioneer in sports technology renowned for its AI-driven line calling and performance analytics. This collaboration positions Pickleball Inc. as the exclusive global distributor of PlayReplay’s innovative technology within the pickleball community. This alliance marks a significant leap…
By 2025, the ATP men’s tennis tour will see a significant shift in how line calls are made, as traditional line judges will be replaced by Electronic Line Calling Live (ELC Live) technology. This change means that disputes over line calls will become a thing of the past, as the technology will handle all “out”…
Acemate, the groundbreaking AI tennis robot, has revolutionized the way players train by tackling a persistent issue in tennis development: the need for meaningful repetition. In tennis, rallies are crucial for refining timing, understanding ball trajectories, and enhancing footwork, swing path, and decision-making skills. Acemate transforms solo practice sessions by offering dynamic, evolving rallies that…
Mirra Andreeva continues to captivate audiences with her remarkable performances on the clay courts of Roland Garros. The young Russian tennis sensation, celebrated for her aggressive baseline play and strategic acumen, has been making significant strides in the tennis world, drawing attention with each match. After her recent triumph, Andreeva opened up about her nutritional…