David Attenborough, the renowned British naturalist and broadcaster, made an unexpected appearance at Wimbledon, where his legacy in sports was highlighted: the iconic yellow tennis balls. Attenborough’s impact on tennis visibility stretches back to the late 1960s when he worked at the BBC during the advent of color television. Tennis balls had traditionally been black…
In the past decade, technology has revolutionized sports, transforming the way athletes train, perform, and recover. From wearable tech to advanced analytics, these innovations are reshaping professional sports at every level. Here’s a look at the top 10 game-changing technologies that are redefining athletic performance and fan engagement. 1. Wearable Fitness Trackers Fitness trackers, such…
Top female tennis players on the WTA Tour now have access to real-time data analytics during in-match coaching breaks, thanks to a new app developed by SAP. The software giant, a long-time partner of the Women’s Tennis Association (WTA), collaborated closely with players and coaches to design the app, which is powered by SAP’s advanced…
In a groundbreaking move, the ATP has approved the use of wearable devices during competition across both the ATP Tour and ATP Challenger Tour, starting July 15, 2024. This initiative signals a new era of data-driven performance analytics and enhanced injury prevention in tennis, offering players real-time insights to optimize their gameplay and long-term health….
Connexa Sports Technologies Inc., the company behind Slinger Bag and Gameface, has unveiled the beta version of its new Slinger Bag analytics app, a breakthrough tool designed to elevate tennis performance through AI-driven insights. Available for both iOS and Android, the app uses advanced Gameface Artificial Intelligence to analyze video footage uploaded from a smartphone…
Adidas continues its streak of high-profile collaborations, this time joining forces with golf brand Vice Golf and tennis legend Stan Smith to launch a unique, limited-edition version of the iconic Stan Smith sneaker, tailored for the golf course. Known for blending tradition with innovation, Adidas Golf brings a fresh twist to the Stan Smith, aligning…
The tennis racquet evolution market has seen remarkable advancements, moving from the classic wooden frames of early years to high-tech designs made from cutting-edge materials like carbon fiber. This evolution has transformed tennis equipment, catering to a broad spectrum of players, from beginners to world-class professionals. Major brands such as Wilson, Babolat, Head, and Yonex invest…
Connexa Sports Technologies Inc., the parent company of Slinger Bag and Gameface, has introduced the beta version of its innovative Slinger Bag analytics app, driven by Gameface’s powerful AI technology. Designed for iOS and Android, this app gives tennis players and coaches a new edge in understanding their game by analyzing video data from smartphone…
NEW YORK – Eight Sleep, the pioneering sleep fitness company, has announced a new partnership with Taylor Fritz, the top-ranked American male tennis player. As an Athlete Ambassador and Investor, Fritz joins the brand’s mission to optimize athletic performance through improved sleep. This collaboration marks Eight Sleep’s official entry into tennis—a demanding sport that requires…
In recent years, the world of sports has experienced a technological revolution, redefining how athletes train, prevent injuries, and enhance their performance. Gone are the days of simple routines and isolated drills—today’s athletes and coaches are turning to cutting-edge tech solutions to stay ahead of the game. With tools like wearable devices, advanced analytics, virtual…